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Client  |  DK Schweizer

Project  |  print advertisement

DK Schweizer is one of the world’s leading automotive aftermarket suppliers. In a highly competitive marketplace, the company wanted a new magazine advertisement that would position them as a provider of a stylish product with superior quality of craftsmanship.

The ad compares of the product to a work of art...evoking a sense of craftsmanship by a skilled artisan and also of the finished product as an object to be admired and valued for its aesthetic qualities.

Working with the client, we developed the ad concept and executed the photoshoot in an actual gallery. This ad really stood out in automotive enthusiatist publications where other ads seem to take a cluttered “more is more” approach. The new sophisticated, minimalist look and feel of this ad helped reposition DK Schweizer as a luxury brand.


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